{"id":2020,"date":"2022-09-29T04:50:17","date_gmt":"2022-09-29T04:50:17","guid":{"rendered":"https:\/\/www.actorbusiness.com\/?p=2020"},"modified":"2023-04-07T20:22:12","modified_gmt":"2023-04-07T20:22:12","slug":"actor-business-skills-self-promotion","status":"publish","type":"post","link":"https:\/\/www.actorbusiness.com\/actor-business-skills-self-promotion\/","title":{"rendered":"Actor Business Skills: Self-Promotion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2020\" class=\"elementor elementor-2020\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62ef273 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62ef273\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f936524\" data-id=\"f936524\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b18c99 elementor-widget elementor-widget-heading\" data-id=\"1b18c99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Actor Business: Let's Self-Promote!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36a2cc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36a2cc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16809d6\" data-id=\"16809d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd1b2d1 elementor-widget elementor-widget-text-editor\" data-id=\"fd1b2d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">The whole point of our actor &#8220;business&#8221; is to fully understand how to promote ourselves so thet we are in positions to be seen and then, ideally, be considered for roles.\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">So, as actors, what is our role in this business process? <a style=\"color: #0563c1; text-decoration-line: underline;\" href=\"https:\/\/www.actorbusiness.com\/the-business-of-acting-talent-agent\/\">And what is our Agent\u2019s role?<\/a><\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">We really do count on our agent to promote us and to create audition activity for us.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">BUT\u2026<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u2026as I\u2019ve said for years, it\u2019s nearly impossible for them to take 10% of your earnings and for you to expect they\u2019re working for you 90% of the time.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">Not a bad thing. It&#8217;s the reality<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">Don\u2019t begrudge them. Let&#8217;s take some initiative!!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a00ec01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a00ec01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78ecb93\" data-id=\"78ecb93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19b5c35 elementor-widget elementor-widget-heading\" data-id=\"19b5c35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\" style=\"font-family: Shanti, sans-serif; font-weight: 500; line-height: 1.1em; color: rgba(156, 68, 46, 0.99);\">Understanding the Promotion Philosophy<\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0af6716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0af6716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfb3f9e\" data-id=\"dfb3f9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4114a80 elementor-widget elementor-widget-text-editor\" data-id=\"4114a80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">First, let&#8217;s answer the questions which cause fear in our actor population:<\/span><\/p><ul><li style=\"line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">How do I promote myself?<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">What is the best way to do so?<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">How do I know I&#8217;m being seen?<\/span><\/li><li><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">Is there a really good\/bad time to self-promote?<\/span><\/li><\/ul><div><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-size: 18.6667px;\">\u00a0<\/span><\/span><\/div><p><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">First, this process can seem daunting. Though marketing is absolutely necessary for the advancement of our show business careers, it\u2019s hard because it means putting ourselves out there in front of others.\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\"><i>How will we be received?<\/i><\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">We never know. This is the same question we ask ourselves after we have an audition. If we did the best we could, with what we have, then it&#8217;s out of our hands.\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">With promotion, I can tell you the effort is necessary because all it takes is one call, one e-mail, one referral and&#8230;<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">&#8230;BOOM! Audition!<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">And that is a sale in our business.\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">Auditions.\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">These are opportunities to be seen by casting directors!<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">However, that is not the PRIMARY reason you promote yourself.\u00a0\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">Your aim is to create awareness of YOU and how you as a product are compared to all the other products out there which all want to be seen by wr<\/span><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">iters, producers, directors, ad agency people.<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">These are the\u00a0 people who are responsible for saying &#8220;yes or no&#8221; and writing the check. These are the legit players.\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">You always want to be sure you are getting a good effort from your representative, but it&#8217;s not always on them.\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">Be sure you do are doing some degree of intelligent promotion at all times!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbed2c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbed2c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4f9bff1\" data-id=\"4f9bff1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aaee6a elementor-widget elementor-widget-heading\" data-id=\"5aaee6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\" style=\"font-family: Shanti, sans-serif; font-weight: 500; line-height: 1.1em; color: rgba(156, 68, 46, 0.99);\">Check out the Video...!!<\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f3829ec\" data-id=\"f3829ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dff4b46 elementor-widget elementor-widget-video\" data-id=\"dff4b46\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Zx1UbQSFraE&amp;ab_channel=TheKevinE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62d0a72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62d0a72\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4156e6f\" data-id=\"4156e6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f901678 elementor-widget elementor-widget-text-editor\" data-id=\"f901678\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">I&#8217;m an advocate for shooting with a rifle, not a shotgun.<\/span><\/p><p>\u00a0<\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">Take a moment to watch the video above with agent, David Ziff. He is someone who understands the concept of &#8220;promotion.&#8221;<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">On that,\u00a0<\/span><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight ); text-indent: -0.25in;\">promotion is some version of the following:<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight ); text-indent: -0.25in;\">\u00a0<\/span><\/p><p class=\"MsoListParagraphCxSpMiddle\" style=\"margin: 0in 0in 0in 0.5in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000; text-indent: -0.25in;\">\u00a0<\/p><ul><li><span style=\"font-family: book antiqua, palatino;\"><span style=\"font-size: 18.6667px;\">Snail Mail<\/span><\/span><\/li><li><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">Phone<\/span><\/li><li><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">Referral<\/span><\/li><li><span style=\"font-family: book antiqua, palatino;\"><span style=\"font-size: 18.6667px;\">A REAL referral<\/span><\/span><\/li><li><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">In-person<\/span><\/li><li><span style=\"font-family: book antiqua, palatino;\"><span style=\"font-size: 18.6667px;\">Social media<\/span><\/span><\/li><\/ul><div><span style=\"font-family: book antiqua, palatino;\"><span style=\"font-size: 18.6667px;\">\u00a0<\/span><\/span><\/div><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; color: #000000;\">\u00a0<\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; color: #000000;\"><span style=\"font-family: book antiqua, palatino;\"><span style=\"font-size: 18.6667px;\">Again, it&#8217;s\u00a0<\/span><\/span><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">not just what you do, it&#8217;s how you do it.\u00a0<\/span><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">It&#8217;s not what you say. It&#8217;s how you say it.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">It&#8217;s not that you just send something, it&#8217;s how you send it and what you say in it.\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">It&#8217;s not that you just make a phone call or walk into someone&#8217;s office, i<\/span><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">t&#8217;s how you conduct yourself when you do it.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">What I&#8217;ll emphasize more and more, is how much you can&#8217;t control timing when it comes to promotion &#8212;\u00a0<\/span><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">but how much timing does matter.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">But do not be intimidated.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">I repeat again.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">There are TWO reasons to do this:<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; color: #000000;\">\u00a0<\/p><ul style=\"font-family: Arial, sans-serif; font-size: 12pt;\"><li><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">Increase your awareness of the players in this space.<\/span><\/li><li><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">Increase your actor activity<\/span><\/li><\/ul><div><span style=\"font-family: book antiqua, palatino;\"><span style=\"font-size: 18.6667px;\">\u00a0<\/span><\/span><\/div><div><span style=\"font-family: book antiqua, palatino;\"><span style=\"font-size: 18.6667px;\">BOOM!<\/span><\/span><\/div><p class=\"MsoNormal\" style=\"margin: 0in; line-height: 21.28px; color: #000000;\">\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f69a6eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f69a6eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-616cc6d\" data-id=\"616cc6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ef3dd4 elementor-widget elementor-widget-image\" data-id=\"4ef3dd4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"859\" src=\"https:\/\/www.actorbusiness.com\/wp-content\/uploads\/2022\/06\/Webinar-Series.jpeg\" class=\"attachment-large size-large wp-image-1535\" alt=\"\" srcset=\"https:\/\/www.actorbusiness.com\/wp-content\/uploads\/2022\/06\/Webinar-Series.jpeg 864w, https:\/\/www.actorbusiness.com\/wp-content\/uploads\/2022\/06\/Webinar-Series-279x300.jpeg 279w, https:\/\/www.actorbusiness.com\/wp-content\/uploads\/2022\/06\/Webinar-Series-768x825.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d40dd40\" data-id=\"d40dd40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6458720 elementor-widget elementor-widget-heading\" data-id=\"6458720\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\" style=\"font-family: Shanti, sans-serif; font-weight: 500; line-height: 1.1em; color: rgba(156, 68, 46, 0.99);\"><\/h2><h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\" style=\"font-family: Shanti, sans-serif; font-weight: 500; line-height: 1.1em; color: rgba(156, 68, 46, 0.99);\">Never Stop Promoting!<\/h2><div><br><\/div><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33e7ff2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33e7ff2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2acd10\" data-id=\"d2acd10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8c437e elementor-widget elementor-widget-text-editor\" data-id=\"d8c437e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"margin: 0in; line-height: 21.28px; font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 18.6667px; font-family: 'book antiqua', palatino; font-weight: var( --e-global-typography-text-font-weight );\">Look at me.\u00a0<\/span><\/p><p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino;\">\u00a0<\/span><\/p><p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">I know VERY WELL that I look like 20-25 other Caucasian performers right here in Los Angeles.\u00a0<\/span><\/p><p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0<\/span><\/p><p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">So, why bother with self-promotion?<\/span><\/p><p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0<\/span><\/p><p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\">\u00a0<\/p><p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\"><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">I bother with it <\/span><u><i><b>when I get cast<\/b><\/i><\/u><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">. When <\/span><a style=\"font-weight: var( --e-global-typography-text-font-weight );\" href=\"https:\/\/www.youtube.com\/watch?v=qc7zgyBH34Y&amp;ab_channel=TheKevinE\">I&#8217;m booked as a guest-star on a TV show<\/a><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">, I let people know.\u00a0<\/span><\/span><\/p><p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0<\/span><\/p><p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">I want them to know&#8230; that I&#8217;m CASTABLE!\u00a0<\/span><\/p><p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0<\/span><\/p><p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">Promotion takes on many forms in our arena.\u00a0<\/span><\/p><p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0<\/span><\/p><p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">When you&#8217;re first starting out, it&#8217;s the push to be seen and then once you start booking work\u00a0<\/span><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">there&#8217;s nothing wrong with thanking and reminding those who helped you along the way &#8212; and those you&#8217;re yet to work with.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f0b722 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f0b722\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-995da6b\" data-id=\"995da6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9316d0 elementor-widget elementor-widget-text-editor\" data-id=\"a9316d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\"><b>Promotion&#8230;<\/b><\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&#8230;is your job.&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">Within it, you will create a &#8220;target&#8221; list. A list of&nbsp;<\/span><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">people that you&#8217;ve never met.&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">They&#8217;re strangers&#8230;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&#8230;but you want to make anyone on that list aware OF YOU.&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">Again, you&#8217;re not wandering off the reservation without consulting your agent, but you DEFINITELY need to supplement your representative&#8217;s efforts.&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">Times have changed. Your efforts to advance your career need to be targeted because today, all of us actors are dealing with hundreds and hundreds of entities in casting and production.&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><a href=\"https:\/\/www.actorbusiness.com\/acting-career-coaching-you-are-a-product\/\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">And who is the product..?<\/span><\/a><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">Well&#8230;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&#8230;that product has to be promoted because there is a very REAL supply and demand.<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">The keys to promotion are planning and execution with THE consistent repetition of these two things!<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">Now with&nbsp;<\/span><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">social media, promotion has rocketed to levels never before seen and this can be so beneficial for all of us.&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; line-height: 21.28px; color: #000000;\"><span style=\"font-family: book antiqua, palatino;\"><span style=\"font-size: 18.6667px;\">For many, they<\/span><\/span><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt; font-weight: var( --e-global-typography-text-font-weight );\">&#8216;ve become numb to it.<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">However, in defense of social media, its really no different than the number of spam emails and texts that also take over your space.&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">Consider the other side of your actor pursuit&#8230;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">Here in Los Angeles, commercial casting directors get between 500-1500 submissions per role for a commercial that might have six or seven roles&#8230;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">That is a lot of promotion coming from representatives!!<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">You&#8217;re now asking casting to wade through thousands of headshots in 24-36 hours to meet production&#8217;s deadline.&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">Please&#8230;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">&nbsp;<\/span><\/p>\n<p style=\"margin: 0in; font-size: 12pt; line-height: 21.28px; font-family: Arial, sans-serif; color: #000000;\"><span style=\"font-family: 'book antiqua', palatino; font-size: 14pt;\">They&#8217;re not going through them all. That&#8217;s the deal.&nbsp;<\/span><span style=\"font-size: 18.6667px; font-family: &quot;book antiqua&quot;, palatino; font-weight: var( --e-global-typography-text-font-weight );\">Keep promoting. Make your auditions memorable. Maybe then are considered despite the overwhelming odds to the contrary!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An actor&#8217;s business skills are tasked with finding the most creative ways to self-advertise. How do we do that?<\/p>\n","protected":false},"author":3,"featured_media":1961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,26],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.actorbusiness.com\/wp-json\/wp\/v2\/posts\/2020"}],"collection":[{"href":"https:\/\/www.actorbusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.actorbusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.actorbusiness.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.actorbusiness.com\/wp-json\/wp\/v2\/comments?post=2020"}],"version-history":[{"count":58,"href":"https:\/\/www.actorbusiness.com\/wp-json\/wp\/v2\/posts\/2020\/revisions"}],"predecessor-version":[{"id":2176,"href":"https:\/\/www.actorbusiness.com\/wp-json\/wp\/v2\/posts\/2020\/revisions\/2176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.actorbusiness.com\/wp-json\/wp\/v2\/media\/1961"}],"wp:attachment":[{"href":"https:\/\/www.actorbusiness.com\/wp-json\/wp\/v2\/media?parent=2020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.actorbusiness.com\/wp-json\/wp\/v2\/categories?post=2020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.actorbusiness.com\/wp-json\/wp\/v2\/tags?post=2020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}